A report released by StatsCan has correlated how family income and education levels influence whether we choose tap or bottled water. To read the full article on CBC News, click here. In summary, it states the following
- Higher-income households and those with children were most likely to drink bottled water.
- The higher bottled water consumption among high-income households was driven by households where no one completed a university degree.
- Households where at least one member had completed a university degree drank less bottled water than their counterparts who had no post-secondary education.
Surprising? I think so. As a university-graduate myself, I never would have thought to correlate education with bottled-water consumption, but it does provide me with some relief. I always wondered whether I was just a nagging “logicalist” or perhaps a perturbed environmentalist—and now, I can claim neither. I’m simply a university graduate. Yippee!
In all seriousness, bottled water just doesn’t seem to make sense. It costs over 1000 times more than its municipally-treated counterpart from the tap, is regulated and tested far less (read: in some cases, never), and is leaving an environmental disaster in its wake. With hundreds of tons of plastic basking in our landfills, and now reports about the plastic additives leaching into the bottled water, why are we still apprehensive to switch to the tap?
Leave it up to the marketing gurus and today’s age of overconsumption, and you have a match made in the French Alps. Consumers believe that bottled water is cleaner, tastes better, and even looks better. Why? Because it’s being sold in brightly lit, clean supermarkets, has a crisp, colourful label on it, AND they’re paying more for it—feeding into their appetite for exclusivity and luxury. The marketing hype convinces consumers that this stuff is better for you than good ol’ tap water. With social thinking dictating that “we get what we pay for”, it’s no wonder consumers believe that bottled water is “better” than the infinitely cheaper municipal tap water.
Check out this rather telling (and somewhat potty-mouthed) video comparing people’s perception of tap vs. bottled water. Then come back with a tall glass of water (I won’t tell you which), and give me your thoughts on the subject.